What do today’s shoppers need?

The mindset of today’s retail shopper has changed. It used to be, people defined themselves by the things they acquired-the best, the most expensive and the latest greatest trends. Today, we are what we experience, not just what we own. We spend much of our time searching for social media content instead of purchasing. How good will this look on my Instagram feed? It seems we are only as good as the sum of our Instagram pictures and online persona.

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5 Trends for Improved Loyalty And Informed Shoppers

Trends for 2017 are:

Digital Engagement: Supermarkets chains will improve their digital tactics outfitting their stores with beacons, embedded throughout a store's shelves, signs and product displays. These beacons interact with smartphones using low-energy Bluetooth signals to provide coupons and other discounts. Discounts and specials will be available through more mobile apps, and online grocery ordering and delivery will grow.

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