The mindset of today’s retail shopper has changed. It used to be, people defined themselves by the things they acquired-the best, the most expensive and the latest greatest trends. Today, we are what we experience, not just what we own. We spend much of our time searching for social media content instead of purchasing. How good will this look on my Instagram feed? It seems we are only as good as the sum of our Instagram pictures and online persona.
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In 2017, technology will play a large role in retail. Media is becoming the store. As a direct path to purchase, Retailers will use technology to make every single piece of media — be it online, social, mobile, or conventional. Providing exceptional content, decision-making tools and commerce software, will be important so that anyone exposed to that media could confidently purchase items on the spot.
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1. Retailers Should Treat Their Stores Like a Home
Unique retail experiences are still very important to customers and reward retailers who provide them. Welcoming customers into a warm and inviting space, not unlike your home, in which products aren’t pushed on you will be very effective.
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In the grocery store, intuitive design is all about how to get the customer to spend more money without making it obvious. Customers don’t like to feel tricked or manipulated, so any gentle guidance from the retailer to get them to purchase more items must be done without being noticed. From the way people walk around the store, to the way the items are stacked on the shelf, everything about a grocery store can be coded into making the retailer more money.
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In May of 2015, our fixtures were part of a design concept award given by the Association of Retail Environments as part of Walmart to Go. The gold award was given to Walmart in the convenience store category for its small design format. This award highlights how important it is to have a store decor that is welcoming and fresh for customers.
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