5 Trends for Improved Loyalty And Informed Shoppers

Trends for 2017 are:

Digital Engagement: Supermarkets chains will improve their digital tactics outfitting their stores with beacons, embedded throughout a store's shelves, signs and product displays. These beacons interact with smartphones using low-energy Bluetooth signals to provide coupons and other discounts. Discounts and specials will be available through more mobile apps, and online grocery ordering and delivery will grow.

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