In May of 2015, our fixtures were part of a design concept award given by the Association of Retail Environments as part of Walmart to Go. The gold award was given to Walmart in the convenience store category for its small design format. This award highlights how important it is to have a store decor that is welcoming and fresh for customers.
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Consumers are forcing retail fixtures and technology to come together as part of facilitating ease in their shopper journey. From click-and-collect to having tablet kiosks, the retailer is responsible for meeting their customer’s expectations and offering the best experience.
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Nikki Baird of the Retail Systems Research opened the conversation about the ‘shopper journey’ and what it means in today’s consumer experience. She brings up the stance that in retail, “It’s not about how you want to sell. It’s about how consumers want to buy,” and that the sale is “an outcome, not a strategy.”
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Grocery convenience has been a hot topic for several years, and the industry is seeing grocers developing relationships between the largest companies like Amazon to the smallest startups like Grocery Runners to provide services like store pickup, delivery, and vending. Customers are becoming more discerning in their food choices, even at the vending machine, and grocers are playing an important role in the growing demand for fresh food.
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