1. Retailers Should Treat Their Stores Like a Home
Unique retail experiences are still very important to customers and reward retailers who provide them. Welcoming customers into a warm and inviting space, not unlike your home, in which products aren’t pushed on you will be very effective.
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How do you get your customer to spend more time in the store? What about spending more money? Your customers want specific items. Why not make it easier to find them? A customer who can locate an item without having to seek out an associate for help is more open to suggestions about additional products, and is more willing to spend time in the store getting coupons via their mobile device. By giving your customer an app to create a shopping list or find coupons, you build customer loyalty.
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What is your store policy when it comes to bagging groceries? Does the customer bag the groceries, or does an employee? What if customers strongly prefer to bag their own groceries, but you have an employee who typically handles the bagging? We took a look at different grocers and retailers in the nation to see what they had to say.
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In May of 2015, our fixtures were part of a design concept award given by the Association of Retail Environments as part of Walmart to Go. The gold award was given to Walmart in the convenience store category for its small design format. This award highlights how important it is to have a store decor that is welcoming and fresh for customers.
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Consumers are forcing retail fixtures and technology to come together as part of facilitating ease in their shopper journey. From click-and-collect to having tablet kiosks, the retailer is responsible for meeting their customer’s expectations and offering the best experience.
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