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Nikki Baird of the Retail Systems Research opened the conversation about the ‘shopper journey’ and what it means in today’s consumer experience. She brings up the stance that in retail, “It’s not about how you want to sell. It’s about how consumers want to buy,” and that the sale is “an outcome, not a strategy.”
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The Temkin Experience Ratings have been published for the past six years as a standard benchmark of customer experience. 10,000 U.S. consumers rate their interactions with 294 companies across 20 industries. In their 2016 report, several grocers scored in the top spots for customer experience.
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Unmanned Convenience Shop Opens in Sweden
An unstaffed convenience store is making quite a splash in industry news. In the 480 square foot store, there is no cashier. Payment is collected monthly via an invoice.
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According to the TimeTrade.com State of Retail 2016, customers still want an in-store experience. They want to touch and feel things, with prompt and personalized service. In fact, according to the report, customers are visiting stores more than last year, so the in-store experience is more crucial than ever.
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Grocery convenience has been a hot topic for several years, and the industry is seeing grocers developing relationships between the largest companies like Amazon to the smallest startups like Grocery Runners to provide services like store pickup, delivery, and vending. Customers are becoming more discerning in their food choices, even at the vending machine, and grocers are playing an important role in the growing demand for fresh food.
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