In May of 2015, our fixtures were part of a design concept award given by the Association of Retail Environments as part of Walmart to Go. The gold award was given to Walmart in the convenience store category for its small design format. This award highlights how important it is to have a store decor that is welcoming and fresh for customers.
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Consumers are forcing retail fixtures and technology to come together as part of facilitating ease in their shopper journey. From click-and-collect to having tablet kiosks, the retailer is responsible for meeting their customer’s expectations and offering the best experience.
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Another Earth Day come and gone last week reminds us of a common question from our daily lives: Paper or Plastic? and some people are beginning to weigh sustainability against convenience.
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Nikki Baird of the Retail Systems Research opened the conversation about the ‘shopper journey’ and what it means in today’s consumer experience. She brings up the stance that in retail, “It’s not about how you want to sell. It’s about how consumers want to buy,” and that the sale is “an outcome, not a strategy.”
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The Temkin Experience Ratings have been published for the past six years as a standard benchmark of customer experience. 10,000 U.S. consumers rate their interactions with 294 companies across 20 industries. In their 2016 report, several grocers scored in the top spots for customer experience.
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