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The future is here and this is what it looks like. Millennials are growing up and making way for the new generation of young consumers, Generation Z. The youngest of this generation, born between 1995-2014, are now graduating from college and becoming an important part of our economy. In the United States today there are 60 million people who make up Gen Z exceeding the number of millennials by a million.
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The mindset of today’s retail shopper has changed. It used to be, people defined themselves by the things they acquired-the best, the most expensive and the latest greatest trends. Today, we are what we experience, not just what we own. We spend much of our time searching for social media content instead of purchasing. How good will this look on my Instagram feed? It seems we are only as good as the sum of our Instagram pictures and online persona.
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Pan-Oston is proud to be part of one of the largest Employee Stock Ownership Plan (ESOP) companies in the United States. As a Houchens Industries Company, Pan-Oston provides ESOP benefits to all employees, which time has proven is beneficial for employees, the company, and for our customers.
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In 2017, technology will play a large role in retail. Media is becoming the store. As a direct path to purchase, Retailers will use technology to make every single piece of media — be it online, social, mobile, or conventional. Providing exceptional content, decision-making tools and commerce software, will be important so that anyone exposed to that media could confidently purchase items on the spot.
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AlixPartners’ 2016 North American convenience store consumer study is the first to take an in-depth look at consumer behavior in the c-store industry. It's findings point to the need for c-stores to master four strategies to succeed in this space: enhancing the execution of foodservice programs, improving the customer experience, building scale, and launching comprehensive enterprise-improvement programs.
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