‘Twas the Night Before Christmas: How to Capitalize on Last Minute Christmas Shoppers

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Last minute Christmas shopping may be something of a holiday cliche, but it’s a cliche that lead to increased sales for retailers who play their cards right. April Maguire of Business Know-How offers five tips for how retailers can snag those last minute holiday shoppers.

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“Last minute holiday shoppers contribute to a significant portion of most retailers’ holiday sales. And though you may be exhausted by December 22nd, you should keep plugging away at your holiday marketing so you get the attention of those late shoppers.” – April Maguire, Business Know-How