Saying that you’re “talking to a friend” is different than saying, “I’m talking to Jessie.” When it comes to marketing to customers, it can be much more effective if the customer feels like you are talking to them rather than to a generic consumer. This can be achieved through personalized marketing.
Klaviyo has developed a series called “Ready, Set, Grow” that discusses how to personalize your marketing efforts, and Retail Dive has summarized the first five episodes. You can catch the series Ready, Set, Grow on Klaviyo, or check out Retail Dive’s full article.
“Personalization should be the cornerstone of any brand’s marketing strategy. ” – Retail Dive