For most brick and mortar retailers, Black Friday denotes the beginning of a hectic season of holiday shopping. While this is an exciting time of the year to boost sales, it’s no secret that it takes months of campaign planning to ensure things run smoothly for your store. If you’re feeling unprepared, don’t fret! We’ve come up with a helpful list of organizing and merchandising tips for you to check off before opening your doors to the holiday madness.
- What’s your deal? People come from near and far to see what kind of deals your store has to offer on Black Friday. What makes you stand out from other retailers? Try setting up a display for all of the WOW! This could include the last of the must-have toys from the previous season, opened demo products, returns, or other misfits that hadn’t sold due to a competitor’s unbeatable prices. Turn these items into gold by making them look new again in the eyes of the buyer.
- Clean up! This is the perfect time of year to polish up the place. Make your store look brand new, down to polishing the fixtures and getting your carpets clean. Customers love a tidy and comfortable space to shop around.
- Can you take the heat? Prepare your credit card terminals and checkout lanes for added traffic. Consider upgrading any outdated technology to prevent unexpected malfunctions.
- Basic Training. Are your store’s personnel trained in crowd management? If you’re unsure, refer to the effective crowd management guidelines provided by the National Retail Federation.
- What’s the worst that could happen? Plan for worst case scenarios. Check to make sure you have adequate inventory. Keep a list of last-minute employees to fill in should someone call in sick or have an emergency.
Make a list, check it twice, and relieve some of the stress of holiday merchandising. Black Friday is crucial to a store’s success, so take advantage of this once-a-year opportunity by being prepared!