How Black Will Friday Be: Is the Shortened Holiday Season Effecting Buyers?

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With November coming at us like a trick-or-treater on Halloween, it’s time to turn our attention to the Holiday season (if you haven’t already). With a late Thanksgiving this year, there will be less time between Black Friday and Christmas Day for shoppers to fit in all their sale-hunting and gift purchasing. How will the shortened Holiday season effect buyer behavior? The experts at Retail Dive have some insight on that.

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“Last year, there were 32 days between Thanksgiving and Christmas, while this year, there are 26. Fourteen percent of the survey respondents said the shortened time period between the two holidays is making them stressed about completing their shopping on time.” – Lisa Rowan, Retail Dive