Check Out the Check-Out Lane: Optimizing In-Store Point of Sales

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When designing your store layout, there’s one area you should not neglect: the checkout lane. Big brands like Walmart, Meijer, and Ulta have learned how to capitalize on this vital in-store real estate. The retail experts at Vend offer some ideas on how you can optimize your in-store Point of Sale areas to improve customer experience, and increase sales.

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“Once customers are already in the store, it’s up to retailers to get them to interact with and eventually buy more products. How? The answer lies in your point of sale (POS) marketing.” – Abby Heugel