Pan-Oston News

Saying that you’re “talking to a friend” is different than saying, “I’m talking to Jessie.” When it comes to marketing to customers, it can be much more effective if the customer feels like you are talking to them rather than to a generic consumer. This can be achieved through personalized marketing.

You don't just want customers to come to your store, you want them to want to be there. After all, the longer a customer is in your store, the more likely they are to make a purchase. A good store layout and a welcoming atmosphere can go a long way, but any extra incentive can help. Here are a few suggestions from Vend blogger Francesca Nicasio on how you can encourage your customers to hang out in your store a bit longer.

For brick and mortar retailers the word “Amazon” means rivalry. Maybe it even invokes feelings of anxiety about fighting online shopping. While competing with online stores is difficult, it can be done. The Retail Doctor, Bob Phibbs, offers five suggestions on how physical stores can fight online ones like Amazon.

Displays and shelving are great for helping the customer in-store. Yet every store needs an excellent staff to take the customer experience to the next level. How can you go about grabbing the best employees? Here’s ten ideas from Vend blogger Francesca Nicasio on how to find and hire your next employee of the month.

Attracting customers to your store is one of the classic struggles of retail. Right up there with it, though, is dealing with Shoplifters. How can you prevent shoplifting in your store without sacrificing customer service? Francesca Nicasio of Vend has some suggestions.