Pan-Oston News

We all know that October means that fall is here, bringing warm drinks and cozy sweaters. But it also means the holidays are right around the corner. While it’s still too early to start pumping the Christmas music (depending on who you ask), it’s the perfect time to begin prepping for the upcoming holiday season.

As soon as customers walk through your front door, the first impression has already been made. So how can you make sure their first glimpse of your store is pleasant and, better yet, memorable? Anna Dizon of FitSmallBusiness.com has some ideas.

Getting ready to open your first store, open a second location, or maybe even move to a new location? Any real estate agent will tell you it’s all about location, location, location. But you, the business owner, need to ask yourself, “how much space do I really need?”

When designing your store layout, there’s one area you should not neglect: the checkout lane. Big brands like Walmart, Meijer, and Ulta have learned how to capitalize on this vital in-store real estate. The retail experts at Vend offer some ideas on how you can optimize your in-store Point of Sale areas to improve customer experience, and increase sales.

As summer starts to wind down, we begin preparing for the long weekend of Labor Day and the approaching fall season. But as kids go back to school and life goes back to normal, how can you get your business ready for what comes next?