Sending Off Summer: Preparing for Labor Day Marketing

As summer starts to wind down, we begin preparing for the long weekend of Labor Day and the approaching fall season. But as kids go back to school and life goes back to normal, how can you get your business ready for what comes next?

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Sunshine & Sales: 7 Ideas for How to Increase Sales During the Summer

Summer is the season of sunshine, pool time, and vacations. But it can also mean slowed down sales for businesses. Don't let your sales go cold in the sunny season. Here are seven ideas from Vend on how your business can increase sales and customer interactions this summer.

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5 Stars: How to Encourage Customers to Leave Reviews

One of your best salesmen is your happy customer. Positive product and business reviews are a great way to encourage customers to try and retry your product or service. But how do you go about encouraging customers to leave good reviews? Abby Heugel and Francesca Nicasio of Vend offer some suggestions.

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Sell Hard: 3 Ways to Increase Sales from Male Customers

With the celebration of Father’s Day over the weekend, retailers may be asking a simple question: how can I get more guys to buy from me? According to the statistics below, the average male shopper is looking for a good product and a good shopping experience. Here are some statistics and suggestions from Retail Doctor Bob Phibbs on how you can increase sales from men.

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Talk to Me: Tips for Personalized Marketing

Saying that you’re “talking to a friend” is different than saying, “I’m talking to Jessie.” When it comes to marketing to customers, it can be much more effective if the customer feels like you are talking to them rather than to a generic consumer. This can be achieved through personalized marketing.

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