Pan-Oston Sales Defy Brick and Mortar Trends

Pan-Oston, a retail technology solutions company, is experiencing exceptional growth despite the challenge to brick and mortar retail industry by online sales. As a result of the growth, Pan-Oston has expanded their highly motivated, diverse workforce and has acquired additional warehousing, technology development, and testing space.

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8 Steps to a Successful In-Store Event

In-store events are a great way to generate foot traffic, loyalty and eventually sales. Here is a basic checklist of 8 important steps to hosting a successful in-store event.

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Fresh is the Name of the Game

With all of the discount grocery and cross-shopping going on today, grocery retailers need to find a way to differentiate themselves and compete on an even playing field, not just on price. Fresh is the name of the game, if played well.

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The Gen Z Shopper is Here

The future is here and this is what it looks like. Millennials are growing up and making way for the new generation of young consumers, Generation Z. The youngest of this generation, born between 1995-2014, are now graduating from college and becoming an important part of our economy. In the United States today there are 60 million people who make up Gen Z exceeding the number of millennials by a million.

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What do today’s shoppers need?

The mindset of today’s retail shopper has changed. It used to be, people defined themselves by the things they acquired-the best, the most expensive and the latest greatest trends. Today, we are what we experience, not just what we own. We spend much of our time searching for social media content instead of purchasing. How good will this look on my Instagram feed? It seems we are only as good as the sum of our Instagram pictures and online persona.

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